Global Corporate Marketing Strategies代写

　　Individual Written 代写英国assignment

　　Assignment Word Limit : 2500 words (+/-10%)

　　Mark Value : 30%

　　Although international marketing can take seemingly countless forms, students for their Individual Written Assignment will select an existing PRODCUT OR SERVICE FROM THE UK for focus.

　　With an entry mode (export, licensing, etc.) of your choice, you will compose a credible marketing plan for the development of product or service, pricing, promotion, and distribution in your home. The selected product or service should only be targeted at consumers and not businesses.

　　A good report will contain the following;

　　· A Situation Analyses which includes macro and micro environment analysis, competitors analysis and customer analysis

　　· Marketing Objectives – what do you hope to achieve in the new market?

　　· Marketing strategy – this should not be a description of the current strategy but a proposal of how the product or service will be marketed in the new market and why you think this new strategy is a good idea.

　　· An implementation plan – showing how the product or service will be introduced onto the new market and the time scale for this process. You will also conduct an evaluation of the implementation process to show how you will monitor the process for success or failure.

　　By critically reading the core text, researching the marketing variables, and writing on a regular basis, students should become acutely aware of the challenges presented by real international marketing problems; and, hopefully, learn to apply frameworks for deriving solutions.

　　Marking Criteria

Required contents:	Individual  Written Assignment: (Total Score: 0-100%)
Executive Summary	5%
Introduction	10%
Situation Analysis Ø  Marketing Environmental Trend Analysis Ø  Company and product review Ø  Market/Customer analysis Ø  Competitor Analysis Ø  Evaluations: Opportunities and Threats	20%
Marketing Objectives	10%
Recommendations on Marketing  Strategy Ø  Target Markets Ø  Differentiation & Positioning Ø  Product Strategy Ø  Pricing Strategy Ø  Distribution Strategy Ø  Promotion  Strategy	40%
Conclusion	5%
References (10 or more different reference sources)	10%

　　· The word-count for the Individual Written Assignment is 2500 words (+/- 10%), not including references. Any material exceeding this word-count will be penalized. Students MUST submit 2 copies of their work at the reception on the due date. The tutor will also give you Turnit In details for online submission

　　Assignments should be word-processed using Font 12 with 1.5 line spacing. The Harvard Referencing System and a bibliography should be included. Please check your Academic Skills Handbook for help.

　　§ Late assignment penalty: Late submission will result in a deduction of the total mark awarded on a sliding scale over the first three working days from 15 – 25%. Beyond the third working day, a mark of zero (0%) will be awarded.